Reebok stays winning. Following up their partnership with Kendrick Lamar, the Reebok team is welcoming Future Hendrix to the family. The Atlanta rapper recently announced, along with Todd Krinsky, Reebok’s global VP of entertainment and Reebok Classics, that he would be joining with Reebok very soon. Future had this to say: “I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”
Not the biggest fan of Reebok but it’ll be interesting to see what they cook up with Future. Stay tuned for more info as it becomes available.
Written by Jesse Wiles